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A Union's effectiveness depends to a great degree on it's communications program. The CFT Communications and Publications departments are responsible for bringing information about the CFT's activities to its seventy five thousand members, to the two million members of the state labor movement, and to the general public.
CFT communications and publications staff utilize the CFT website, several award-winning periodical newsletters, an electronic newsletter, direct mail to members' homes, news releases and updates to AFT locals and their publications, informative videotapes, brochures and leaflets, and mailings to local officers-in short, whatever it takes to keep the members appraised of education, professional and labor issues that affect them. This is a two-way process. We learn from members what they need to know, and try to meet those needs.
The Communications department reaches out to the general public through work with the mass media. Through news conferences, media advisories, and coalition activities with other education and labor groups, we inform the public about CFT's positions on education-related issues, and our actions to protect and improve the quality of education. While sometimes the CFT needs to make clear or forcefully distinguish our own position on a given issue, more often we work with groups of concerned parents, educators, unionists and others to build a broader community of education support.
Mindful that a few top officers and staff cannot on their own respond to the full range of statewide and local events, the Communications department places a high priority on training local leaders, activists and staff to meet the communications needs of their members.
Publications include:
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